Ezra Klein

Last February I wrote an essay about the Trump administration’s strategy of “muzzle velocity.” Muzzle velocity, in its literal sense, describes the ferocious speed of a bullet at the moment it exits the front end of a gun. The term came from an interview that Steve Bannon, President Trump’s former chief strategist, gave in 2019. “All we have to do is flood the zone,” Bannon said. “Every day we hit them with three things. They’ll bite on one, and we’ll get all of our stuff done. Bang, bang, bang. These guys will never — will never be able to recover. But we’ve got to start with muzzle velocity.”
Trump world has an affection for analogies that glorify the combination of violence and speed. After Trump’s second Inaugural Address, Taylor Budowich, then one of the White House’s deputy chiefs of staff, tweeted, “Now, comes SHOCK AND AWE.” “Shock and awe” refers to the bombing campaign that launched America’s invasion of Iraq in 2003. It was an awesome demonstration of initial force that belied a catastrophic absence of information, planning and wisdom. It was the belief that an immediate show of dominance would lead to a society’s submission rather than its revolt. Both Bannon’s and Budowich’s metaphors have proved more grimly apt than they intended.
The strategy of the Trump administration over the last year has been to move so fast, to do so much, that the opposition could never find its footing. This was Bannon’s insight, and it was real: Attention is limited. The media, the opposition, the electorate — they can only focus on so much. Overwhelm their capacity for attention and you overwhelm their capacity to think, organize and oppose.
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Ezra Klein joined Opinion in 2021. He is the host of the podcast “The Ezra Klein Show” and the author of “Why We’re Polarized” and, with Derek Thompson, “Abundance.” Previously, he was the founder, editor in chief and then editor at large of Vox. Before that, he was a columnist and editor at The Washington Post, where he founded and led the Wonkblog vertical. He is on Threads.