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Designing and Evaluating Metrics

https://medium.com/@seanjtaylor/designing-and-evaluating-metrics-5902ad6873bf
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Designing and Evaluating Metrics

Sean J. Taylor

May 24, 2020·9 min read

Now more than ever, we need clear thinking about what measurements we should use to understand our world, our products, and ourselves. A metric is simultaneously 1) a designed artifact, 2) a lens through which we observe phenomena, and 3) way we set and monitor goals. The goal of this post is to articulate how I think about metrics (after spending several years on dozens of data science projects). I propose five key properties of metrics that represent key tradeoffs in the design process, as well as a depiction of the lifecycle of a metric.

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