You probably already know why it’s so helpful to have your team write
engineering articles:

1. They’re massively useful for recruiting, even if only a few people read them
2. If many people read your articles, you’ll get tons more applicants
3. If you sell to developers, your articles create trust and lead to more
   sales, on top of the above

How do you get an engineer to write an article?

You don’t. Instead you ask them over email:

“How does X work?”

This tip is from Melinda Jacobs, CEO of
Lucent Sky. Her company automatically finds
vulnerabilities in your code and fixes many of them (which is
great for banks who have so many vulnerabilities that their security teams can’t
possibly fix them all manually :). Thanks Melinda!

Now, ask an engineer on your team and you’ll get a detailed explanation of how some
part of your product works. If you know they left out something impressive, ask
again after their initial answer:

“I was really impressed with your work on Y, can you explain how that works too?”

Then you take their answers, edit them with these tips,
run it by them to see if they have any suggestions, and publish. If
you’re an engineer like me, I’d recommend you don’t let them make the edits
themselves–they may get hung up on them. Instead ask them for feedback over email
or in a quick read-through and make the changes for them.

It’s up to you to make remember to ask your team to write articles after they
finish interesting projects. Remember, to an outsider, boring projects can be
just as interesting because they demonstrate mature, boring
technology^†. Projects with large business impact are also very
interesting, especially to engineers who care about business results.

Take a minute right now to add a link to this article in your sprint
retrospectives (or planning cycle retrospectives). Otherwise you may forget to
put this advice into practice.

A published article is worth more than 1,000 unpublished articles

Work on the article until you’re 80% happy with it, then publish it. If you’re
being ruthless with yourself, one hour total invested in the article is a
reasonable timeline. If you have extreme difficulty with a particular sentence,
the easiest way to fix it is to delete it :).

Why does Melinda’s method work well?

• People write emails in complete sentences
• People write like they speak, meaning it reads more naturally
• People rarely have writer’s block when it comes to explaining things to coworkers
• People love to be recognized for their work

That’s it, good luck!
David

PS Do you have an engineering hiring tip you’d like me write up? Email me: david att dtrejo dot com.

† Boring Technology, for example Choose Boring Technology (slides) by Dan McKinley, Founder at Skyliner;
“The boring tech revolution is here” by Reddit CTO Marty Weiner;
Non-fancy Node by Yoshua Wuyts, author of 372 node modules.