Adeo Ressi, founder at The Founder
Institute

There’s a common misconception floating around Silicon Valley
that ideas mean nothing, and execution means everything.

But the
reality is much less binary and much more nuanced, The Founder
Institute maintains.

Founded in
2009 by serial entrepreneur Adeo Ressi, The Founder Institute is
an early-stage startup accelerator that works with companies from
the idea stage to fruition.

“What we have found is that if an early-stage founder can check
off the ten items below, they have a solid foundation by which to
start a company,” Jonathan Greechan, a partner at The Founder
Institute, tells Business
Insider. “You are absolutely not assured success if you can
check off these items (nor are you assured failure if you can’t),
but your chances of success are much, much higher if you can.”

Here are some rules to keep in mind when brainstorming ideas for
a startup.

The Founder Institute